Masha Sedova

Co-Founder, Elevate Security

Why data-driven personalized journeys are the future of security training.

When it comes to security training, one size does not fit all. Learn how Autodesk rethought security awareness training by leveraging behavioral data to create ongoing personalized security snapshots for each employee. These enabled individual recommendations and action items for each person resulting in successful changes to security behaviors company-wide.


Masha Sedova is an industry-recognized people-security expert, speaker and trainer focused on engaging people to be key elements of secure organizations. She is the co-founder of Elevate Security delivering the first human-centric security platform that leverages behavioral-science to transform employees into security superhumans. Before Elevate, Masha Sedova was a security executive at Salesforce where she built and led the security engagement team focused on improving the security mindset of employees, partners and customers. In addition, Masha has been a member of the Board of Directors for the National Cyber Security Alliance and regular presenter at conferences such as Blackhat, RSA, ISSA, Enigma and SANS.

Masha will be presenting with Aika Sengirbay.

Aika Sengirbay is the Senior Security Engagement Specialist at Autodesk. She is building an awareness program that is driving a secure mindset amongst all employees by using security behavior testing and data analytics. The scope of her work runs the gamut of general security awareness such as phishing and reporting activity to secure engineering practices by developers and engineers. Aika and her team are building security simulations, company-wide campaigns, and custom lab environments to drive effective learning of key security behaviors. These efforts are enabling successful changes to security behaviors company-wide in Autodesk. Prior to Autodesk, Aika was a member of the information security team at Gap focusing on strategy and governance with rotations to the incident response and red team. She holds a BS in Journalism.

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